Automatically Subscribe Or Update A Customer In Klaviyo in Shopify by Using
Add customers to Klaviyo and subscribe them to a specific list. Include default data properties or override them and send unique values.
With the Klaviyo integration, it's easy to keep Shopify customer records synchronized over to Klaviyo customer records and list subscriptions. Using an order or a customer workflow, all changes done not customers within Shopify can be automatically reciprocated on the Klaviyo side.
The data to be synchronized can be the basic customer information such as the name, email, phone number, and custom data properties such as last order date and last order amount.
Also, the integration allows for automatic segmentation of customers based on their shopping behaviors. If a customer buys a shirt, for example, they can be auto-assigned to the Shirt customer's list and if a customer has the accepts marketing option selected, the workflow can add them to the new product mailing list.